Simple set up without a hub - Soft White smart bulbs connect directly to Google Home devices via Bluetooth with no additional hub or bridge required to provide quick and easy set up. Voice and out of home control with The Google Assistant - Control your lights with just your voice and away from home when paired with a Google Home device and The Google Assistant. Voice and out of home control with Amazon Alexa and Apple HomeKit - Enable voice and lighting control away from home by pairing your Soft White smart bulb with the CbyGE smart plug, smart switch, or C-Reach smart bridge (sold separately) and an Amazon Alexa or Apple HomeKit device. Create custom schedules - Automations allow you to schedule when lights are on and off, including customized schedules for different days of the week. Set scenes for every occasion - Set scenes like dimmed light for movie time or bright lights when you get home.